Marketing Trends That Matter for Every Business

›
Seems that every conversation about marketing these days somehow raises interest in “what are the big trends in marketing?” and “what’s hot ...

Get More Insights from Customers with These 4 Survey Questions

›
A previous article discussed limitations of typical surveys to produce valuable insights from customers.  The problem is that many surveys ...

Do Your Surveys Really Produce Valuable Insights?

›
Like most marketers I’ve produced my fair share of surveys over the years.  And like many consumers / customers I’ve responded to a large nu...

Stealing Customers – Indicator of a Saturated Business Software Market?

›
A fundamental marketing strategy decision is whether to generate sales and business growth by developing and growing the target market or st...

Are Businesses Measuring the Right Social Media Metrics?

›
The results from a recent survey done by MarketingSherpa caught my attention.  They asked over 2,000 marketers what metrics they use to mon...
4 comments:

Adaptive Brand Marketing – More Than Just Four New Ps

›
Forrester Research published a research paper titled ‘ Adaptive Brand Marketing – Rethinking Your Approach To Brands In The Digital Age ’ in...
1 comment:

Where does your Web team report in the organization?

›
I'm conducting a survey to research where Web teams report in the organizational structure and whether there are any related meaningful ...