The Marketing Mélange

A mélange [may-laaNzh] is a mixture or collection of different things. This blog is intended as a public forum to express and discuss views, ideas and information about a mixture of different things pertaining to the continually evolving practice of marketing. While the primary audience is marketing professionals and practitioners of all stripes, the intention is to also reach people in other roles including non-marketing managers and executives, to contribute to the discussion. I am fortunate to have worked in a number of roles in marketing and other areas of businesses. I have done, run and led marketing. I have worked in other functions that are impacted by marketing. I'm a keen observer on how marketing is positioned and perceived within companies and what is expected in return for the marketing budget. The Internet, Web and technology innovations continue to change and expand marketing approaches and possibilities. Hopefully this blog will in some small way contribute to making marketing more effective for all areas.
Contact Mike Frichol by email